Why you should not use Mailchimp, Mailerlite, sendinblue (and etc) anymore in 2020...

Last Updated: 14 October 2020 (Ren Sanders)

Sending bulk or mass emails is as easy as creating an email message and add all the emails you want to send to in the 'Mail To' field. Gmail allows you to send a maximum of 2000 emails in a single email.

However, if you do this, there's a high chance that your emails are going to be marked as a spam. Just open you email inbox and see all the unfortunate emails that were blocked...

Nobody opens the Gmail Promotion Tab! 

How does an email end up in Gmail's Promotion Tab?

Google has a special algorithm to detect if an email is a 'Promotion' and land it in the 'Promotion' tab. The algorithm constantly evolves and google is getting pretty smart in doing this. We suspect a 'black list' concurrently works hand-to-hand with the algorithm, which lists all email addresses that are deemed to send a lot of marketing emails.

Google/Gmail has gotten pretty smart in detecting a 'Promotion' emails

How the Google 'Promotion' Email detection algorithm works?

Other than Google, nobody else knows how the algorithm actually works. Though we can roughly  figure out how through observation:

- Google checks the email address itself. If it has words like 'sales@mycompany.com' or 'info@mycompany.com'. Using personal names like 'james.madison@mycompany.com' will be safer.

- Google checks for trackers and if such tracker is attributed to a marketing platform like MailChimp.

- Google checks for images, and the type of images which would generally a marketing email would send.

- Google checks for 'Marketing' keywords in the email.

- Google checks for links, and the link itself, to see if it opens up to what is a landing page.

- Google keeps a list of 'Marketer' email address list and runs a more rigorous algorithm if the email comes from a marketer.

So whats't the alternative?

Based on research, scouring forums and extensive testing, I've narrowed down two solutions which has managed to solve this Gmail Promotion Inbox problem.


GetReponse works. Emails from them do NOT go to the 'Promotion' inbox. The underlying reason is that they've put of a lot of work into this which includes:
1) The way they've set up the email trackers.
2) The way they link images in an email.
3) The way they deliver the email.

But why can't Mailchimp do the same like GetReponse?
This question baffles me too. Maybe they're over complacent with their market dominance. My biggest guess is because they've been listed in google as a heavy 'promotion' source. Ultimately any emails from Mailchimp will end up in the promotions tab. So, even if they do the same as how GetResponse does it, they won't be as successful as GetResponse.

Try GetReponse - Click here


AWeber works like GetResponse too. Emails from them do NOT go to the 'Promotion' inbox. I haven't tried them out but this is what the forums say and what many people that use them too say.

Try AWeber- Click here